16 Tips to Boost Your YouTube Marketing Strategy-Learn and Earn

1. Have a meaningful channel name with target keywords. Use capitalization in the channel name so that it is clear. If you are starting a YouTube channel about cats, CuteCatsDaily is a better channel name than catschannel1987

2. Enter a title for the channel. By default your channel name is also the title of the channel but you can edit it in channel settings. Have your keywords in this
channel for search optimization. Note that this channel title is in H1 tag – good for SEO.     

3. Enter a link to your website in your channel. YouTube allows adding more than one link in your channel’s sidebar.

4. When uploading videos, enter the tags carefully. Enter low competition keywords. These keywords can be found out from AdWords Keyword tool. You can also enter tags from competing videos so that your videos will appear as related videos when those videos are watched.

5. If you are creating infomovies (videos with slides and voiceover) using PowerPoint or Keynote, make sure that you have a custom unique background for your slides. This custom background can contain your website’s URL on the top right corner or bottom right corner. With this technique you can gain visitors even if your video is embedded on other sites in which case your description and the link in it will not appear.

6. If you are making screencast videos, try to record the screen at 640×360 (16:9) so that the videos do not appear fuzzy. If you can’t do it in 360p, you can make it at 480p (854×480). Do not upload screencast videos in 720p unless you have no other option.

7. Use annotations in your video. Have a specific call to action in the annotation. You can link to subscribe page, channel page, another YouTube video or just ask the visitor to visit your URL for more information. Note that you can use only YouTube internal links in annotations, external linking is not allowed.

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