6 Powerful Ways to Improve Your YouTube Marketing Strategy-Learn and Earn

          More people visit YouTube in a year than Facebook, Twitter and Instagram combined. As a result, many brands are turning to the platform as a way to advertise products and bring in leads. 

Successful YouTube marketers expend lots of effort to create breathtaking and sometimes viral content. For instance, Tai Lopez - an investor, entrepreneur, and
successful YouTube influencer - makes his mark on the site by sharing inspirational videos and podcasts. But while good content is a vital component of YouTube marketing in itself, you will find that figures like Tai follow other important steps to bring their channels into prominence.

Cheap, get-views-quick strategies are a dime a dozen; they include click-bait titles and thumbnails, as well as tricks to game YouTube's search algorithm. But these strategies suffer from the same flaws of blackhat SEO - what they produce quickly in the short term will amount to nothing in the long term, and may even hurt your chances at success.

Instead, here are 6 powerful strategies that are guaranteed to improve the visibility of your channel for the long term:

6 Strategies For Success

1. Strategic Keyword Research

Marketers sometimes forget the importance of fine-tuning messages to the stage a prospective customer is at in the buying process. When it comes to YouTube, audiences are almost entirely at the product discovery and preliminary research stage, and this should be reflected in your keywords. Keep these best practices in mind:

·        Choose keywords suited for people seeking new information

·        Use AdWords Display Planner; it’s a great tool for planning keywords to put in your video descriptions

·        Choose words relevant to your product, industry, and target audience

·        Choose keywords with at least a thousand monthly impressions

·        Initially, distribute your YouTube advertisement budget in small amounts over potential keywords.

Important Tip: Try to understand Google’s logic for showing video results on SERPs. For instance, Googling ‘cool Amazon gadgets’ will bring up a results page with 4 YouTube links. If you’re running a similar campaign, take a cue from the title, description, and content of these videos.

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